SPRING COLLECTION 2025

overview

Hitting off 2025 with a new collection of images aimed at four activities that Sweaty Betty are focussed on; lifestyle, workout, yoga and run.

Our Explorer franchise has been shot in an urban landscape demonstrating how the crease-free fabric makes the busy woman feel put-together and in control. Whilst the workout and yoga product is kitted out in a studio with warm woods and brand colours popping within props. Run strides through a mixture of urban spaces and suburban greenery.

CREDITS:

Art Direction: Harriet Dallow
Photography: Urania Martin
Styling: Olive Gana, Nish Yadagiri
Props + set: Helen McIntyre