The Brief

A homepage takeover designed for Black Friday and Cyber Monday, with banners featuring throughout the category pages, mobile nav imagery and badging across the product and category pages.

THE Intention

Draw in the customer, increase revenue, and ensure they have a streamline customer journey.

THE Hurdles

• Trying to present two different promotions to the customer without confusing them.
• Coming up with an aesthetically pleasing width for the svgs. This was complex as they varied by language and each device.

THE Solution

I came up with the concept of using a starry night sky. It reflected Black Friday without being something we had already done and we wanted something with a hint of sparkle without being actual glitter. I tied in all the creative by giving the homepage a black background in which the plate fades seamlessly into.