The Brief

When we launch Klarna payment services on the 18th June we need to design and build solus emails, email banners, homepage content, category page content and a supporting landing page. We need to communicate to the customer what the services are and how to use them, so an informative landing page will help with this that we can direct to this from other marketing assets.

THE Hurdles

• Due to time constrains we could not create new components for this and instead had to opt for using pre-existing components.
• Complexities between different payment options for different locales
• Ensuring all assets adhered to both the Klarna and Michael Kors brand guidelines.

THE Solution

A specific Michael Kors image was used that pulled through the pink used in the Klarna branding and this was carried through to the landing page and solus email. For smaller areas of marketing the pink was carried through. All information was separated into easy to read sections with a numbered process of how to use Klarna to place your order.