Come up with a concept for sale that aligns with the Spring/Summer campaign shoots. Carry this through to a homepage banner, top banners on category pages, solus emails, and email banners across full price emails. Update these for each of the four sale phases.
Draw in the customer, increase revenue, and ensure they have a streamline customer journey.
Creating plates on Photoshop that depicted rolled card and paper textures, with gradients were the light would have hit it. This tied into the campaign imagery by portraying how the edges of the coloramas would have looked on the shoots. Consistent typographic lockups but changing the colour and texture out for each phase meant the sale was familiar to the customer but clearly showed a fresh new twist of the promotion to discourage sale fatigue.
