In March 2022 Sweaty Betty launched three pairs of Hiking Boot/Trainers in a collaboration with Merrell. The campaign was shot in South Africa, which really emphasised the spirit of feel-good adventure and positive energy by showcasing the beautiful, remarkable and empowering moments that happen when we go outside. The shots visually demonstrate being immersed in the natural world, pushing boundaries through exploration, and the wonder of connecting to others, in unknown places and spaces.
My role was to showcase the campaign across digital channels, to boost Brand Awareness for both brands. There were various stages and placements across the digital channels that were geared towards educating the customers on the authenticity of Sweaty Betty’s hiking offering through product performance.
My role was to showcase the campaign across digital channels, to boost Brand Awareness for both brands. There were various stages and placements across the digital channels that were geared towards educating the customers on the authenticity of Sweaty Betty’s hiking offering through product performance.
