overview

The brief was to create a set of still life and model images to sit seamlessly within the winter seasonal creative. I wanted the shoot to have a festive and playful feel, whilst feeling elevated and aspirational.

The caramel canvas background and heavy shadows translated into the cosy, by-the-fire aesthetic that I wanted. I incorporated patterned boxes from our store windows, silver twists and pops of our brand colour to make it feel cohesive across all channels and unarguably Sweaty Betty.