In January 2023 Sweaty Betty’s campaign was geared towards striding into 2023 with boundless energy, ready to embrace a new year. Shot in Chile, the location was carefully selected to celebrate the natural world, nature, texture and light. Representing power and beauty in its purest form. Through the shots there is an infused mood of hope, freedom and futurism. A new found power through a sense of discovery and adventure igniting energy for the new season and beyond.
My role was to showcase the campaign across digital channels, with varying angles for each drop during the season. It was a chance for the brand to really develop its franchises by presenting not only its performance attributes, but also its fashion forward approach to activewear.
My role was to showcase the campaign across digital channels, with varying angles for each drop during the season. It was a chance for the brand to really develop its franchises by presenting not only its performance attributes, but also its fashion forward approach to activewear.
