overview

In April 2024 Sweaty Betty launched their third collaboration with sister brand Merrell. The collaboration captures the sense of optimism that arises with Spring and champions self-care and connection with your sisters to feel good. Honing into the gorpcore trend the capsule collection mastered a range of technical capabilities, and advocated style through performance.

When leveraging these assets I wanted to protect their premium aesthetic when executing my design direction. I added clean layers and textures to give it an emotive and aspirational feeling that respected both the product and surroundings.