In May 2022 Sweaty Betty launched a swimwear collection crafted with environmentally friendly materials. The swim fabric was composed of recycled nylon with Xtra Life Lycra for durability, and the surf products were made from Yulex® which is a pure and natural plant-based rubber which is a clean alternative to Neoprene.
The brief was to create a guide to help customers find the right styles for them, by presenting the products so that the customers can easily see the differences in the presented styles and identify the features right for their needs.
The brief was to create a guide to help customers find the right styles for them, by presenting the products so that the customers can easily see the differences in the presented styles and identify the features right for their needs.