For Spring/Summer 2022 Sweaty Betty continued to explore space and push boundaries through the theme of dynamic perspective. The tennis collection, otherwise known as ‘Cross Court’, was designed with everything the customer would need for playing at their best in bold colour and statement pieces such as the Interval Seamless Workout Dress.
My role was to showcase the campaign across digital channels, from a tease phase to build up engagement through to a full launch. The collection was small and refined with performance in mind, and would land in conjunction with the Wimbledon Tennis Tournament.
My role was to showcase the campaign across digital channels, from a tease phase to build up engagement through to a full launch. The collection was small and refined with performance in mind, and would land in conjunction with the Wimbledon Tennis Tournament.
