Creative direction for the spring 2025 lookbook shoot, which will lead the entire aesthetic for the season and all the shoots leading on.
Art direction to exhibit the 2024 winte collection.
Art direction to support the launch of Christmas 2024.
Art direction specifically curated as a first look for key partners.
Site designs showcasing the new branding and brand aesthetic through to our digital channels.
Design direction for the third collaboration between two activewear giants.
A digital guide to help educate the customers on the swim collection and find the right styles for them.
Art direction for evergreen assets across multiple channels.
Design direction for the campaign, which supported the launch of the new Hijab .
Digital rollout of our Q123 campaign launch; 'Force of Nature.'
Site activity presenting the Sweaty Betty X Merrell collaboration within a hiking collection.
Site activity showcasing the campaign across digital channels, from a tease phase to a full launch.
Art direction for multi-use assets across channels to support the hero campaign.
